Shireen Qudosi at the Gatestone Institute:
Later in the year, CoverGirl, a popular affordable makeup line, announced Muslim beauty blogger Nura Afia as its newest “brand ambassador.” A 23-year-old wife and mother, Afia hosts a YouTube channel, with over 200,000 subscribers, for hijab and makeup tutorials. She now stands with celebrities such as CoverGirl’s first male makeup model, James Charles; Modern Family star Sofia Vergara and pop singer Katy Perry in a campaign that highlights brands of makeup targeted at customers who applaud surface “diversity” and “equality.”
and,
Beautiful Nura Afia in an advertising campaign is a far more appealing and consumer-friendly alternative to CAIR’s Nihad Awad or the political complexities of the Muslim Brotherhood. The face has changed but the message has not.
In an earlier Refinery29 interview, Afia had this message to share:
“Islam is such a beautiful religion. It’s peaceful and everyone else twists it, even within our own faith. Just from looking at social media, [I see] Muslims bash Muslims, so if that’s happening I can’t believe that we expect non-Muslims not to do the same. It’s just how humans are, I guess. It has nothing to do with religion.”
Yet, in a Facebook post just a month prior, Afia also shared this:
“If you find yourself no longer my friend on FB it’s because you either shared or posted some straight up ignorant, racist, or bigoted [expletive].”
and,
The larger point is this: slavery at the time was a standard practice. It thrived culturally through acts of social and religious demarcations, such as the hijab, which became to many Muslims a sign of class supremacy, whereas women who were not veiled have been, and continue to be, harassed and attacked.