For one thing, conservatives are cheap dates. You do not have to convince the readers of National Review or Republicans in Valparaiso that American business is in general a force for good in the world.
For one thing, there is a kind of moral asymmetry at work: Conservatives may roll their eyes a little bit at promises to build windmills so efficient that we’ll cease needing coal and oil, but progressives (at least a fair portion of them) believe that using fossil fuels may very well end human civilization. The nation’s F-150 drivers are not going to organize a march on Chevron’s headquarters if it puts a billion bucks into biofuels, but the nation’s Subaru drivers might very well do so if it doesn’t.
The same asymmetry characterizes the so-called social issues. The Left will see to it that Brendan Eich is driven out of his position at Mozilla for donating to an organization opposed to gay marriage, but the Right will not see to it that Tim Cook is driven out of his position for supporting gay marriage. For the Right, the question of gay marriage is an important moral and political disagreement, but for the Left the exclusion of homosexual couples from the legal institution of marriage was something akin to Jim Crow, and support for it isn’t erroneous, it is wicked. Even those on the right who proclaim that they regard the question of homosexual relationships as a national moral emergency do not behave as though they really believe it: Remember that boycott of Disney theme parks launched with great fanfare by the American Family Association, Focus on the Family, and the Southern Baptist Convention back in 1996? Nothing happened, because conservative parents are not telling their toddlers that they cannot go to Disney World because the people who run the park are too nice to that funny blonde lady who has the talk show and dances in the aisles with her audience.
and this historical gem,
If you have not read it, spare a moment for William H. Whyte’s Cold War classic. In the 1950s, Whyte, a writer for Fortune, interviewed dozens of important CEOs and found that they mostly rejected the ethos of rugged individualism in favor of a more collectivist view of the world. The capitalists were not much interested in defending the culture of capitalism. What he found was that the psychological and operational mechanics of large corporations were much like those of other large organizations, including government agencies, and that American CEOs believed, as they had believed since at least the time of Frederick Winslow Taylor and his 19th-century cult of “scientific management,” that expertise deployed through bureaucracy could impose rationality on such unruly social entities as free markets, culture, family, and sexuality. The supplanting of spontaneous order with political discipline is the essence of progressivism, then and now.